CMI: Content Marketing Strategy, Research
Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing through online education and in-person and digital events.
You’ve been told a lie. Delivering the right message to the right person at the right time isn’t enough. Learn the critical step that’s missing, and how all marketers can tackle that brain-centric challenge.
Struggling to get marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start with these four to prove real business impact.
Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.
What happens to thought leadership when AI gives everyone access to the same information? (Spoiler: Perspective and persuasion matter even more.)
Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written a book about building brands that break barriers.
Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.
Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care.
Let’s hear it for the unsung heroes of marketing — the people who develop the processes and standards. Without them, you’ll struggle to spot your content superstars. Here’s why they’re a crucial foil to innovators who buck their systems.
Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts.
Creating great content will only take you so far. You also need to attract an audience and ensure they’ll see, share, and act on your stories. Follow this upgraded approach to gain a marketing advantage.
The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you don’t need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?
Marketing and content marketing are entirely intertwined. So don’t waste time trying to get buy-in — give yourself permission to do great marketing. Learn what other content marketing “laws” you should change to dominate the next five years.
SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.
Don’t end your brand’s purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella — responsible marketing. It’s for the good of your brand and the world.
If you want to nurture great content talent, let them focus on creating — not just constructing content (with or without an AI assistant). OpenAI did it. Here’s how you can, too.
Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks it’s about time you do and offers up an alternative that can deliver content ROI more quickly.
What do technology marketers do differently than their B2B peers? What delivers success for the top performers? Glean those insights and more about budget, teams, content challenges, AI, and more in this 2025 research.
The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their audiences. That’s bad for business. Here's how to create content that resonates.
It’s a content and marketing strategy dilemma: Create content on popular topics with fierce competition or toil to create demand for ideas no one’s familiar with yet. Luckily, you don’t have to choose.
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
Most marketers distribute newsletters. Fewer marketers deliver newsletters that work for their subscribers and their brands. Discover best practices with examples of those doing it best.
When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.
No, Galinda, it’s not all about popular. If you create content only on currently hot topics, you may be forgotten when everyone moves on. Instead, balance work that helps people today with visionary content that guides your audience to a future they want.
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video.
You’ve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.
Benchmark publishing frequency charts are nice, but they shouldn’t be your only research. After all, audiences aren’t homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.
Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Here’s how to get people and tools working better together.
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