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Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
Execs are uncertain of the right way forward amid constant policy change.
It’s been almost a year since Google rolled out AI Overviews, and publishers still know very little about how it's impacting referral traffic.
Fixing programmatic means breaking it first.
If there’s one thing the company wants everyone to know, it’s just how big it is.
As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.
The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people to break into the agency business.
Brian O’Kelley employs AI and partners with Ebiquity, among others, to overhaul ‘brand standards.’
AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.
As Scope3 CEO Brian O’Kelley unveils AI-powered agentic advertising platform, he talks on competing with the brand safety giants.
Barkley OKRP, which has long handled some of its own media work but is primarily known for its creative chops, launched MissionOne Media.
YouTube Shows will allow creators to structure their content on their channels as though they were fully-fledged, episodic TV shows.
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.
SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.
"Shadow AI" refers to the use of AI tools that aren't officially company-approved. For newsrooms, that leaves serious implications.
For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal.
They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want.
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.
Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI.
Executive dysfunction behind the scenes is making it harder to track spending.
With more creators becoming influential omnichannel merchants and attracting brands for sponsored content and product collaborations, LTK (LiketoKnow.it) saw an opportunity to relaunch the app starting in late February with an emphasis on video content. The app will look and feel more like a social app with a watch video tab based on location and interests, a home feed of updates from creators, chat tab for messaging and a discover page for finding more related content.
To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture.
Pinterest's is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.
The discreet business of modern ad agency reviews.
The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.
In updated court filings, the Justice Department eases up on earlier AI and Android remedies, but breakup is still the goal, even after the change of administration.
After launching the Amazon Inspire platform in 2022, it’s surprising that even the biggest player in e-commerce couldn’t make social shopping work.
The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances.
Balancing work and family isn’t easy, but with the right support, working mothers can thrive both at home and in the workplace.
What started as backyard concerts in 2009 has morphed into a mini-festival on the Monday night of SXSW where somewhere between 3,000 and 5,000 attendees will make a stop at the agency’s fete.
In 2025, Roblox's relationships with creator studios have soured, according to studio creator representatives, four of whom told Digiday that they feel their relationship with Roblox has shifted from partner to competitor.
Also, WPP eyes efficiencies with AI startup investments.
The Dentsu media agency's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.
Nothing is decided yet, but if Coca-Cola does opt for a change then Publicis Groupe is the frontrunner to handle its media dollars in North America, which is reportedly worth close to $1 billion.
The ad tech giant’s path back into shareholders’ favor could put pressure on its ties with media agencies.
As brands like Progresso Soup and Harmless Harvest look to get in front of more shoppers, they’re setting their sights on influencers from a more senior cohort.
Creator company Whalar Group opened a new co-working and production space in Los Angeles dedicated to creators.
Why some marketers are finally asking the right questions about programmatic advertising.
Marketers are once again returning to SXSW, which runs from March 7th to Saturday March 15th in Austin, Texas.
Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a major uptick in the buzz around generative AI and emotional creative analysis, particularly in marketing. Since then, both tools have become indispensable for optimizing performance and increasing output, with advertisers and publishers using them to enhance audience engagement, personalize content for specific demographics […]
The Parisian holding company has invested more than $1.5 billion in acquisitions over the past six months.
Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.
Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the platform's 2025 plans.
Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek.
People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred many creators to be more vocal about their beliefs, particularly within the gaming space.
‘Joint Business Plans’ are a less spoken of but vitally important means of growth for the online ad industry’s middlemen as Darwinism takes hold.
While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing trend: that much of the industry isn’t necessarily utilizing or thinking about influencers in the most beneficial way. They’re overlooking the true superpower at their fingertips: influence. One of the […]
Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the daily media consumption of U.S. adults. […]
Plans for Digg include a mobile-first redesign and using AI for content quality and community management.
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