NN/g latest articles and announcements
The latest articles and announcements from Nielsen Norman Group
Embrace adaptability in UX: reframe challenges, balance research with action, and foster a growth mindset to keep up with this evolving industry.
UX ranks among top fields adopting AI, mostly in writing, design, and coding tasks — though complex or human-centric UX activities remain largely AI-free
Designers may think AI features are now familiar to our users, but recent research suggests that adoption is still lower than we might think.
Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.
When designing AI product features, scope shapes key decisions. Research shows that focused AI features lead to better user understanding and adoption.
Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.
Nielsen Norman Group is hiring part-time UX research assistants. The deadline to apply is March 14, 2025.
Businesses must shift their focus from a narrow, product-level view of UX to a holistic one that spans a customer's lifelong experience.
Experience in the context of a UX-research platform shows that AI can be integrated well in focused tasks but isn’t capable of independent complex analysis.
Take up to 6 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. May 31 - June 13, 2025.
We’re looking for a talented senior software backend developer to join our small team of developers (including some full-time employees and some external contractors). Applications due Feb 28, 2025.
We’re looking for a talented senior software backend developer to join our small team of developers (including some full-time employees and some external contractors). Applications due Feb 28, 2025.
ResearchOps expert Kate Towsey shares insights on building effective research systems, avoiding reactive approaches, and integrating AI thoughtfully in UX research.
AI will force the transformation of service design by introducing new actors, shifting user dynamics, and redefining success metrics.
A SWOT analysis helps teams understand how well a product, service, or organization is positioned in the market to serve its customers.
Plausible but incorrect AI responses create design challenges and user distrust. Discover evidence-based UI patterns to help users identify fabrications.
Take up to 7 in-depth training courses, teaching user experience best practices for successful design. Courses focused on long-lasting skills for UX professionals. May 3- May 9, 2025.
Apply and secure UX jobs with tips for customizing resumes using generative AI, researching employers, acing interviews, and negotiating offers.
Real organizations share what they learned while adopting journey-centric design so other organizations can avoid the same pitfalls.
Understand your values, outline job constraints, upskill areas of weakness, leverage your network, and pace yourself to stay motivated and focused.
Leverage your human mind — not a machine — in your UX job search with these simple communication templates and tools.
Prioritizing user loyalty over short-term profit maximization leads to sustainable growth by fostering trust, customer retention, and long-term profitability.
In times when UX jobs are not plentiful, use these tactics to prepare yourself to navigate a difficult job market.
In 2025, reevaluate tactics; use AI to deliver user value; and develop deep UX skills, instead of relying on toolkits.
Two types of foldable smartphones blur the boundaries between traditional device sizes. Fold-out and flip phones create new viewports that hint at future smartphones.
Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.
Designers must embrace 5 principles as our industry shifts with AI.
Take up to 7 in-depth training courses, teaching user experience best practices for successful design. Courses focused on long-lasting skills for UX professionals. April 5 - April 11, 2025.
Study guides and glossaries that were most popular in 2024
The videos published in 2024 that received the most views from our audience.
These 10 user-experience articles published in 2024 were those that our audience read the most.
Use methods like 5-second testing, first-click testing, and preference testing to gain insights into how users perceive your visual design.
Take up to 3 in-depth training courses, teaching user experience best practices for successful design. Live online training focused on long-lasting skills for UX professionals. March 3-8 (Asia/AU) / March 2-7, 2025 (Americas).
As an umbrella term for UX/CX work, “experience design” reflects blended roles and core human-centered principles.
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